themadpeacock

I occasionally review books if there worth sharing. In 2009 I found myself reading blogs more than books so I thought, why not write a few blog reviews.

Eric (@neologyconcepts) is a prolific copywriter, a published fiction writer, a good friend and in 2009 he started blogging. I like to think I bullied him into it but that’s probably not true.

Going to a Show? Got a Message?
This one is close to my hart. Trade shows are critical to B2B relationships even in todays social media world but so many companies just “wing it” without putting together a strategy. Whats your take home message for message fatigued attendees and why will they actually take it home?

Marketing Budgets for Early-Stage Companies — How Much Is Enough?
Its a common question many CEO’s struggle with. In this post Eric outlines four approaches; Flat Dollar Approach, Percentage-of-Revenue, Matching Competitors, Marketing Plan Objectives.

Writing Effective Web Site Copy
Eric is the master of message, not only what to say but also how to say it. In this post he provides seven tips on getting the most from your copy.

Every blogger I know has a favorite post they think stands out, so I asked Eric what his favorite post is and why..

My favorite posts are Do you need a messaging expert? and Meet Me @ the Corner of Marketing and Messaging.

Many people think that messaging is just writing. The truth is, it involves so much more. It is one of the most important aspects a company can focus on to ensure its success. Messaging is central to everything companies do, from communicating internal values to employees, to communicating company/product/service benefits to customers.

For me, finding ways to creatively communicate that message, and seeing that message take hold in a company and in the market, are some of the most rewarding aspects of marketing communications.